Senior Software Engineer
I'm a senior software engineer at Campaign Monitor in Sydney. I work in AI enablement: I help engineers adopt the AI platform we build, from agent skills and evals to onboarding and feedback.
I've been in the industry for over a decade, from self-taught web development through enterprise full-stack work with React, Node and PostgreSQL to AI and LLM tooling. Outside work I design games and build tools for tabletop and strategy players.
Ever since I was a kid, computers captured my imagination—especially when I stumbled upon the internet. That spark ignited a full-blown love affair with web development! I kicked things off by whipping up websites about my favorite hobbies using HTML, CSS, PHP, and MySQL. From there, I couldn't resist diving into Java, C++, and .NET, creating applications with MSSQL and dabbling in front-end magic with Angular.
For the past eight years, I've been all about modern web technologies. You'll usually find me working my magic with React (a dash of Vue never hurts!) and Next.js with TypeScript. My trusty backend companions are Node.js and Express, often teaming up with PostgreSQL to keep my data in check. This tech combo allows me to build dynamic web applications that serve up seamless experiences for users.
But wait—there's more! I'm also a game design enthusiast, bringing my wild ideas to life using C#. I love crafting strategy and role-playing games that challenge players to think critically and make impactful decisions.
When I'm not glued to my screen coding away, you can catch me enjoying some gaming on my latest PC build or hanging out at the tabletop—where my cat has claimed her favorite nap spot. I'm a curious soul who enjoys reading about a wide range of topics, because let's be real: sometimes the best ideas come from the most unexpected places!
I hold a Diploma in System Analysis and Design, along with a Bachelor's degree in International Studies, specialising in International Business. To further enhance my expertise, I pursued an MBA, diving deep into business strategy and leadership.
Beyond my formal education, I'm committed to continuous learning and have completed a variety of courses on JavaScript, React, Node.js, and Unity. I'm also an avid reader, immersing myself in design principles and best practices to craft intuitive and engaging user experiences.
I'm an AI Enablement Engineer on the team that builds the AI platform Campaign Monitor's engineers use, including a code knowledge graph and an automated pull request reviewer. My job is making that platform land: what the agents know, how engineers adopt them, and how feedback gets back into the tooling. Before that, I worked on the front end with React, Next.js and TypeScript, leading design system and accessibility work and product features from campaign score to AI Campaign Agent.
Led development initiatives using a diverse tech stack including React.js, Node.js, PostgreSQL, TypeScript, and multiple UI frameworks (Material UI, ChakraUI, HeadlessUI). Managed both modern front-end applications and legacy systems built with Symfony, WordPress, and jQuery.
“Sha took the lead role of the UI team and was also responsible for training and assisting other team members, bringing them up to speed, and delivering useful features to the end-users. Sha has great skills in designing software applications and she is always concerned about the user experience in the usage of the applications she has worked on.”
“Sha's dedication and technical aptitude were already highly pronounced when she joined our team, and it was encouraging to watch her expand her abilities over the years and rapidly grow into a highly competent full stack developer. … Sha is an absolute asset to any team and I would not hesitate to endorse her wholeheartedly.”
“Sha is one of the most approachable & kind people I've had the pleasure of working with. A true professional in every way. Dedicated, hardworking & knowledgeable.”
Ran the UNSW Alumni Relations website on Blackbaud's content management system, from day-to-day content and design to new pages and layouts.
Designed, built and looked after Dragon Image's websites, and handled their SEO and marketing material.
These are my own projects, built outside work. I build each one solo, from the idea and UI design through the database, code and deployment, which is why they cover everything from compliance tools to games.
If you're after more code, check out my public repos on GitHub or explore my experiments on CodePen.
A compliance readiness platform for NDIS providers that maps practice standards to the controls and evidence that meet them, keeps registers for incidents, complaints and actions current, and works out a readiness score from all of it.
Read more about OVI — Ophis Virtual IntelligenceA calm to-do app designed for people with ADHD and AuDHD, free of shame language and judgement.
Read more about Ready CheckA browser-based toolkit for quantitative Marxian political economy, covering surplus value, the rate of profit, organic composition of capital, the tendency of the rate of profit to fall, and reproduction schemas.
Read more about Kritik SystemsThe web home of Obscurity Shroud, a trilogy of urban fantasy novels set in the hidden corners of Sydney.
Read more about Midnight ArchiveA personal organisation dashboard for people with AuDHD that brings tasks, projects, calendars, shopping lists, mood logging and budgeting into one place.
Read more about Arcana ToolsA platform for educators, trainers and facilitators to create and share interactive, branching-path stories and lessons without any technical skills.
Read more about TalesmithA materialist idle strategy game about the end of infinite growth, free to play in the browser.
Read more about Break the LoopA reading and study companion for socialist and communist theory, with structured reading plans, original section summaries, and discussion prompts for study circles.
Read more about Praxis PrimerAn interactive visual-novel style web app designed to introduce and explore fundamental concepts in game theory.
Read more about Marketopia Adventures
A modern accounting firm website featuring a clean, professional design with optimised performance metrics.
Read more about VCFO Accountants
A feature-rich gaming analytics platform offering detailed game statistics, user reviews, and performance metrics.
Read more about Outrun Games
A hand-drawn point-and-click game in which a child crosses a ruined city guided by a cat that glows brighter near contamination.
Read more about No Place to RestA blog platform built with React and Next.js, featuring dynamic content loading and a clean, minimalist design.
Read more about AI Dreams
A modern dental practice website featuring an intuitive appointment booking system, service information, and patient resources.
Read more about Dr Olga PalmaAn intuitive D&D 5e character creation tool featuring a sophisticated point-buy system with real-time calculations and validation.
Read more about D&D Point Buy Calculator
A streamlined mobile finance tracking application built with React Native, focusing on manual entry for greater user control and privacy.
Read more about my.money
Talks I've given, with links to the transcripts so you can read them at your own pace.
Why software teams are more capable than ever but have less time to think, and how to treat cognitive load as a design constraint rather than a personal failing.
Campaign Monitor's first talk about AI, asking whether AI can have original ideas, and making the case for the human creativity it can't replace.